A
-
ADSL internet
Determining effective characteristics on ADSL internet users’ behavior in Iran [Volume 7, Issue 2, 2015, Pages 427-444]
-
Advertising
Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand) [Volume 7, Issue 3, 2015, Pages 643-662]
-
Advertising
Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
-
Agha-Jari oil and gas operation company
Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
-
Association Rules
A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction [Volume 7, Issue 1, 2015, Pages 231-251]
-
Attitude
Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
B
-
Behavioral reaction
Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
-
Brand
Identification of the effective criteria on choosing imitation brand for consumables [Volume 7, Issue 2, 2015, Pages 273-294]
-
Brand Attachment
The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
-
Brand commitment
The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
-
Brand Loyalty
The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
-
Brand Personality
Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company) [Volume 7, Issue 2, 2015, Pages 445-462]
-
Brand Personality
Analysis of the factors affecting development of the services brand identity [Volume 7, Issue 1, 2015, Pages 1-21]
-
Brand trust
The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
-
Brand Value
The effects of distribution channel diversification of luxury brand on consumers’ brand value and loyalty consumers in clothing market Kerman [Volume 7, Issue 1, 2015, Pages 187-208]
-
Buyer impulsivity
Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores [Volume 7, Issue 4, 2015, Pages 985-1004]
C
-
Cell phone advertisement
Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
-
Clustering
An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
-
Competitive intelligence
A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
-
Competitiveness
Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks) [Volume 7, Issue 3, 2015, Pages 583-600]
-
Consumer Attitude
Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company) [Volume 7, Issue 2, 2015, Pages 445-462]
-
Corporate Parent
A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
-
Corporate social responsibility
Investigating the impact of inter organization elements and industry structure on corporate social responsibility in Tehran Stock Exchange (TSE) [Volume 7, Issue 1, 2015, Pages 209-229]
-
Creative Advertisement
Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
-
Creativity
Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
-
Customer equity
Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation [Volume 7, Issue 4, 2015, Pages 761-782]
-
Customer Relationship Management (CRM)
A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction [Volume 7, Issue 1, 2015, Pages 231-251]
-
Customer Satisfaction
The influence of service environments on customer emotion and service outcomes [Volume 7, Issue 2, 2015, Pages 363-380]
-
Customer Satisfaction
The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
D
-
Data Mining
Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed
RFM model [Volume 7, Issue 1, 2015, Pages 23-42]
-
Data Mining
An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
-
Data Mining
Bi-objective customer segmentation using data mining technique (A case study in Sima-choob) [Volume 7, Issue 4, 2015, Pages 841-864]
-
Destination choice
From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
-
Dimensions of Brand Equity
Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand) [Volume 7, Issue 3, 2015, Pages 643-662]
E
-
Effectiveness
Investigating the effect of context factors on the effectiveness of brand placement in movies [Volume 7, Issue 3, 2015, Pages 679-698]
-
Electronic Purchase
The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
-
E-marketing
A Comprehensive Framework for E-marketing Implementation by Meta-Synthesis Method [Volume 7, Issue 4, 2015, Pages 901-920]
-
Entrepreneurial Marketing
Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
-
Entrepreneurial Marketing
Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
-
Entrepreneurship
Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
-
Environmental Intelligence
A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
-
European Tourists
From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
-
Experiential Marketing
The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
-
Export performance
Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
F
-
Fast-Moving Consumer Goods Industry
Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed
RFM model [Volume 7, Issue 1, 2015, Pages 23-42]
-
Flexibility
Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
-
Fuzzy analytical hierarchy process (FAHP)
Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
H
-
Health tourism
Classic Grounded Theory; description of generating Gravity Center of Iranian Health Tourism Brand Identity Theory [Volume 7, Issue 1, 2015, Pages 145-162]
-
Holding company
A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
I
-
Impulse Buying Behavior
A survey of impulse buying behavior in subway’s passengers [Volume 7, Issue 1, 2015, Pages 67-82]
-
Individual Factors
The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
-
Industry Structure
Investigating the impact of inter organization elements and industry structure on corporate social responsibility in Tehran Stock Exchange (TSE) [Volume 7, Issue 1, 2015, Pages 209-229]
-
Innovation
Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
-
Innovation performance
The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [Volume 7, Issue 2, 2015, Pages 485-500]
-
Institutional Theory
Investigating the impact of inter organization elements and industry structure on corporate social responsibility in Tehran Stock Exchange (TSE) [Volume 7, Issue 1, 2015, Pages 209-229]
-
In-store environment
Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores [Volume 7, Issue 4, 2015, Pages 985-1004]
-
Internal marketing
Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
-
Iran
From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
-
Iraq
Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
-
Isfahan
Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
L
-
Liability insurance
Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company [Volume 7, Issue 2, 2015, Pages 501-513]
-
Local Model
Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
-
Loyalty
The effects of distribution channel diversification of luxury brand on consumers’ brand value and loyalty consumers in clothing market Kerman [Volume 7, Issue 1, 2015, Pages 187-208]
-
Loyalty
The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
M
-
Material
Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
-
Mellat Bank
Market orientation in Iran banking Industry with an emphasis on HR roles [Volume 7, Issue 2, 2015, Pages 295-314]
-
Meta-synthesis
A Comprehensive Framework for E-marketing Implementation by Meta-Synthesis Method [Volume 7, Issue 4, 2015, Pages 901-920]
-
Multi-objective metaheuristic algorithms
Bi-objective customer segmentation using data mining technique (A case study in Sima-choob) [Volume 7, Issue 4, 2015, Pages 841-864]
-
Multiple Case Study
An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple) [Volume 7, Issue 2, 2015, Pages 339-362]
O
-
Organizational agility
Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
-
Organizational Innovation
Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
-
Organizational Innovation
The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [Volume 7, Issue 2, 2015, Pages 485-500]
P
-
Parental Intelligence
A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
-
Path analysis
The Effects of Variety Seeking and Novelty Seeking on Tourists’ Revisit Intention
(Case study: Tehran’s tourists) [Volume 7, Issue 1, 2015, Pages 43-65]
-
Perception of advertisement creativity
Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
-
Personality Traits
Explanation of personality factors affecting oniomania with an emphasis on moderator role of keeping up with the Joneses [Volume 7, Issue 3, 2015, Pages 699-720]
-
Price
Effective factors on reacquiring lost customers in insurance company [Volume 7, Issue 2, 2015, Pages 407-426]
-
Price fairness
The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
-
Purchase intention
Investigating the effect of context factors on the effectiveness of brand placement in movies [Volume 7, Issue 3, 2015, Pages 679-698]
-
Push and Pull factors
From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
R
-
Recall
Investigating the effect of context factors on the effectiveness of brand placement in movies [Volume 7, Issue 3, 2015, Pages 679-698]
-
RFM Model
Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed
RFM model [Volume 7, Issue 1, 2015, Pages 23-42]
-
Rough Set Theory
Regulation and prediction of customers’ behavior according to Rough Set Theory and Selectability/Rejectability Measures (Case study: Sony Ericsson Mobile Phone) [Volume 7, Issue 1, 2015, Pages 163-185]
S
-
Service innovation
The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
-
Shannon entropy
A Comprehensive Framework for E-marketing Implementation by Meta-Synthesis Method [Volume 7, Issue 4, 2015, Pages 901-920]
-
Small and medium enterprise
Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
-
Social capital
Effective factors on reacquiring lost customers in insurance company [Volume 7, Issue 2, 2015, Pages 407-426]
-
Strategic Management
Identifying the effective factors on success of strategic planning by structural equations modeling method (Case study: Iran Insurance Company of Tehran city) [Volume 7, Issue 2, 2015, Pages 253-272]
-
Structural changes
An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
-
Structural Equation Modeling
Examining the effects of market orientation and management innovation on firm performance: The mediating role of technological innovation [Volume 7, Issue 2, 2015, Pages 463-484]
-
Stuhlfout and Yoo’s model of creativity in advertising
Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
-
Supply Chain
Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
-
System Dynamics
Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
T
-
Technique for Order of Preference by Similarity to Ideal Solution (FTOPSIS)
Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
-
Textile industry
The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [Volume 7, Issue 2, 2015, Pages 485-500]
-
Tourism
Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
-
Tourism Marketing
Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
-
Tourism motivations
From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
-
Tourist
Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
W
-
Willingness to Pay
The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
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